FOR LESSON BARN OWNERS

STOP SELLING LESSONS.

EARN THE REVENUE
YOU DESERVE.

If your students pay per lesson, cancel freely, and hold spots without committing — you’re running a full-time schedule with part-time revenue. There’s a better way.

Introducing the
Riding Lesson Membership
Framework + Implementation

Grab The Decision Guide

Download our membership framework decision guide to begin thinking through what your membership program could look like.

THE REAL COST OF PAY-PER-LESSON

The revenue you’re losing is invisible — and that’s the problem.

You feel busy. Your schedule looks full. But look closer at what’s actually happening each week.

-$6,240

Lost per year from just 2 cancellations or reschedules per week at $60/lesson

-$7,800

Lost per year when 5 “committed” students only show up every other week

-$14,040

Combined annual revenue lost — before accounting for students who quietly disappear

$0

Revenue protection when a student ghosts mid-season with no warning

STOP SELLING LESSONS.
Start selling spots in a lesson program that creates consistency, flexibility, and predictable revenue — for you and your students.

HOW WE HELP

We build your entire membership system — then hand you the keys.

This isn’t a course. It’s a done-with-you implementation. We walk through every decision point together, set it all up, and make sure you actually know how to use it.

Membership Structure

Design your tiers, pricing, and what’s included so it works for your barn and your students

Software Setup

Full configuration of your booking and billing platform — no guesswork, no tech headaches

Student Onboarding Flow

How to transition existing students and bring new ones into the program cleanly

Training and Handoff

You’ll know exactly how to run it, update it, and use it confidently going forward

Sign Riders Up

Riders Book Classes Online

Member List

INVESTMENT

Straightforward Pricing.
No Surprises.

Most barns recover the full setup cost within the first year just from reduced cancellation losses and better slot utilization, not to mention the ease of management and revenue predictability. At $6,240 in annual cancellation losses alone, the math on getting this fixed is straightforward. The monthly software cost covers your booking, billing, and membership management platform.

Once implemented, you’ll be able to maximize your lesson schedule and onboard new riders with ease.

Done-with-you implementation completed in 30 days from kickoff date + 30 days of support included.
Ongoing maintenance plans available for anyone who is not great with tech or simply wants to be hands off.

PRICING

$5,000

one time set-up
+ $75/mo software

PROCESS

What Happens Next?

Submit Inquiry Form

Let us know you’re interested and share some detail about your farm and lesson program.

Discovery Call

We meet on a video call to share more about our implementation process and answer any questions you may have. If we’re a good fit for each other, we’ll send over a service contract for you to sign & pay the 50% deposit.

Implementation - 30 Days

Next you’ll be asked to fill out the decision guide that’ll help guide the setup. We’ll get to work building out your system complete with online bookings, waitlists, automated billing, skill level class access, and more. Once your system is built and tested you’ll be invoiced for the final 50% due.

Training

You’ll receive your login information along with a video walkthrough of your new system that you’ll be able to use for future reference. You’ll also receive a testing guide that provides step by step testing so you can see what your clients will experience along with how to navigate the admin side of your new membership system.

Support - 30 Days

After the training call, your 30 days of support begin. We’ll be here to answer your questions, help with transitioning your clients, and troubleshoot anything that pops up. After your support period ends, we do offer ongoing support options that most clients feel are highly worth it.

APPLY

Tell us about your barn.

We only work with barns that where we’re confident we can make a real difference. To get started, please complete the form below and then we’ll schedule a discovery call with you.

Hi, I’m Jas.

I own Pineview Digital, a Maine based business born out of a desire to help other small businesses level up, reduce daily frustrations, and become more profitable through marketing and software implementation.

I combine my experience running 3 individual small businesses (coffee shop, bed & breakfast, and horse farm) with time spent in corporate and software implementation for companies like Coca-Cola, Advent Health, and the Home Shopping Network (QVC). This experience helps me bring large ideas to small businesses and guide decisions that are both highly effective and very attainable — ideas that small businesses otherwise may not have considered or know how to incorporate cost effectively.

This riding lesson program framework was created for our family horse farm and refined over the course of 1 year with feedback from real clients. We’ve simplified, adjusted, adapted, and solved many client scenarios to land where we are today and I’m so excited to finally share this with your farm too!

Frequently Asked Questions

We help small business owners with software set-up & support customized to your business.

Yes — the framework & implementation is built for owner-operated lesson programs of all sizes. Whether you have 10 lesson clients or 60, the framework scales.

Absolutely. Most informal membership arrangements barn owners have cobbled together are missing key components — a solid agreement, automated billing, online booking, a clear cancellation policy, or a pricing structure with any margin in it. This framework & implementation tackles all of that.

Implementation takes 30 days from your scheduled kick-off date.

If you can operate an iphone, I can teach you the membership framework and how to use the recommended software. We also offer an ongoing support package after implementation for those that want help managing the software.

We provide 30 days of post-implementation support to help you get up and running. After that you can opt into a support package or utilize the software support tickets for additional help.

Your clients may reschedule, but your revenue doesn’t have to…

What can change is whether that lesson rescheduling affects your income.

A membership program doesn’t make your clients more reliable. It means their reliability is no longer the thing your barn’s finances depend on.

You’ve already built something worth showing up for. This is just the part where we build the structure that protects it.

Hi, I’m Jassy

I spend my mornings with horses and my afternoons helping Maine business owners get found online.

After running a coffee shop for six years, I know what it’s like to be great at what you do but terrible at marketing it. I’ve chatted with enough plumbers, photographers, and therapists to know the pattern: You’re booked solid from word-of-mouth, until suddenly you’re not. The competition has fancier websites, and you’re wondering why your 20 years of expertise doesn’t show up on Google.

That’s where I come in.

I built Pineview Digital for Maine business owners who are too modest to brag about themselves but too skilled to stay Maine’s best-kept secret. We figure out why your website isn’t bringing in customers, why the wrong clients keep finding you, and how to position you as the obvious choice—not the cheapest option.

This isn’t corporate marketing-speak. It’s practical solutions for seasonal businesses, straightforward pricing for people who don’t like to be nickel & dimed, and clear explanations for folks who’d rather be working than learning about SEO.

If you’ve been in business 4+ years, you’re damn good at what you do, and you’re tired of watching less-qualified competitors get all the calls—let’s talk.

Same Lesson Program.
Same Revenue.
Happier Riders.

By simply applying a new framework, setting package pricing that rewards frequent riders, and adding some automations – your same lesson program could bring in more monthly revenue and make your clients happier.

Who wouldn’t want that?

Pineview Digital is dedicated to helping small business owners establish systems and marketing that help bring in leads and increase monthly revenue.

Questions?
Contact Us

info@pineviewdigital.com

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