WE GET IT

The barn is the easy part.
The business is where it gets hard.

We set up, configure, and run your Gymdesk so you can focus on what you love. No tech headaches. No spreadsheets. No Sunday nights spent on admin.

No call required to get started

This could be your barn…

Your schedule is always current

Students notified automatically. No more frantic texts before lessons.

Payments collect themselves

Invoices, reminders, and receipts — handled before you walk into the barn.

Waitlist that keep spots full

Waitlist students bumped up automatically when someone cancels

Live in as little as 7 days

From signup to fully running system — faster than you’d expect.

THE PROBLEM

You didn’t start a horse program
to become an office manager.

But somewhere between scheduling lessons, chasing late payments, answering the same questions over email, and trying to remember who’s on the waitlist — that’s exactly what it became. You’re running a barn on systems held together with spreadsheets and goodwill. And it’s exhausting.

01

Your schedule lives in your head

Or a spreadsheet nobody else can read. When things change — and they always do — it takes an hour to sort out and three texts to the wrong people.

02

Chasing payments is a part-time job

Venmo requests. Checks that never arrive. Parents who forgot. You spend more time asking for money than teaching.

03

No-shows with no warning

A horse was prepped, an instructor was ready, and nobody showed. A simple automated reminder would have fixed it — but you don’t have one.

04

Generic software that doesn’t fit

You’ve tried the gym apps and the booking tools. They weren’t built for barns. So you gave up and went back to the spreadsheet.

THE SOLUTION

Your barn, running on a system that actually fits.

We implement Gymdesk — the only management platform we’ve spent over a year configuring specifically for horse lesson programs — and hand you a system that runs the way your barn runs. Not a gym. Not a yoga studio. Your barn.

Your schedule manages itself

Lessons, instructors, horses, and students all in one place. Changes update automatically. Reminders go out without you touching a thing.

Payments collected before lesson day

Automated invoicing, payment reminders, and receipts. Failed payments flagged instantly. No more chasing anyone down.

New students onboarded without you

From inquiry to first lesson — intake forms, waivers, welcome emails, and payment setup happen automatically the moment someone signs up.

Your students have their own app

Book lessons, view schedules, manage payments — all from a branded app in the App Store and Google Play with your barn’s name on it.

WHY PINEVIEW DIGITAL

Built by someone who’s been on both sides of the fence.

I didn’t stumble into this. I came to horse lesson program software from three directions at once: a career in software implementation, years of small business ownership, and the experience of transforming our own family horse farm from a spreadsheet operation into a fully automated, professional booking system.

That last one changed everything. I watched firsthand what it meant for a barn to run on a real system — the hours saved, the payments that stopped slipping through the cracks, the Sunday nights that weren’t spent on admin anymore.

I spent a year after that building and refining a system specifically for horse lesson programs — not adapting a gym tool, not guessing what barns need. Testing it, improving it, and making it ready for programs like yours.

Pineview Digital exists because barn owners deserve software that fits the way they work.

● Software implementation background

● Built on a working horse farm

● Small business experience

● Extensive development & testing

CHOOSE YOUR PATH

Find what fits your barn.

Three setup options based on where you’re starting from. Not sure which is right? The intake form will help us figure it out together.

All packages include a free first month of support. Ongoing retainer options available after setup.

STARTING FRESH

Starter Suite

$1,500

One-time setup fee

Perfect for new or smaller programs starting fresh — no existing data to move over. Get set up for growth from the beginning. Up and running in 7 days.

✦ Full Gymdesk account configuration

✦ Up to 3 membership or lesson package types

✦ Payment and billing setup

✦ Automated lesson reminders

✦ Website live on your custom domain

✦ Handoff training session

✦ First month of the Support Package included

ESTABLISHED BARN

Stable Manager

$2,800

One-time setup fee

For programs that have been running a while and need more than basic setup — more packages, automations, and a complete client experience.

✦ Everything in Starter Suite

✦ Unlimited membership and package types

✦ Full automation suite — reminders, follow-ups, welcome sequences

✦ Waiver and intake form setup

✦ Waitlist configuration

✦ Staff and instructor access configured

✦ First month of the Support Package included

FULL MIGRATION

Full Implementation

$4,995

One-time setup fee

For established programs moving off another system — spreadsheets, old software, or paper records. We handle everything, including your data.

✦ Everything in Stable Manager

✦ Complete Data migration from your current system

✦ 30-day managed implementation timeline

✦ Full staff training — owner and instructors

✦ 60 days of post-launch support

✦ Optional 20-min discovery call before you commit

✦ First 2 months of Support Package included

Not sure which package fits?
Book a Barn Business Audit and we’ll recommend the appropriate one

READY WHEN YOU ARE

Let’s get your barn running the way it should.

Book your barn audit today.
Fill out a short intake form.
I’ll do pre-work so our 60 minutes together go deep, not wide.
We cover five key areas of your business — and you walk away with findings on the call and a written report with specific recommendations to act on.

WHY PINEVIEW DIGITAL

Built by someone who’s been on both sides of the fence.

I didn’t stumble into this. I came to horse lesson program software from three directions at once: a career in software implementation, years of small business ownership, and the experience of transforming our own family horse farm from a spreadsheet operation into a fully automated, professional booking system.

That last one changed everything. I watched firsthand what it meant for a barn to run on a real system — the hours saved, the payments that stopped slipping through the cracks, the Sunday nights that weren’t spent on admin anymore.

I spent a year after that building and refining a system specifically for horse lesson programs — not adapting a gym tool, not guessing what barns need. Testing it, improving it, and making it ready for programs like yours.

Pineview Digital exists because barn owners deserve software that fits the way they work.

● Software implementation background

● Built on a working horse farm

● Small business experience

● Extensive development & testing

COMMON QUESTIONS

What barn owners ask us first.

Not at all. We handle the entire setup and configuration. Before we hand the system over, we walk you through exactly how to use it — and our support packages mean you’re never stuck figuring something out alone.

Every package includes atleast one month of our ongoing support package. After that, you can choose to manage it yourself or stay on one of our retainer plans — from basic help-when-you-need-it all the way to full ongoing management where we run the system for you.

Gymdesk works in any browser, so students can book and manage lessons without downloading anything. There is also an option to download the app and have more streamlined options for on the go.

Yes — that’s exactly what the Full Implementation package is for. Whether your data lives in spreadsheets, another platform, or even paper records, we handle the migration so nothing gets lost in the transition.

Starter Suite is typically live in 7 days. Full Implementation runs on a 30-day managed timeline to make sure the migration is done right and your team is fully trained before launch.

For Starter and Stable Manager packages, the intake form gives us everything we need — no call required. If you’re considering Full Implementation and want to talk it through first, we offer an optional 30-minute call before you commit.

Hi, I’m Jassy

I spend my mornings with horses and my afternoons helping Maine business owners get found online.

After running a coffee shop for six years, I know what it’s like to be great at what you do but terrible at marketing it. I’ve chatted with enough plumbers, photographers, and therapists to know the pattern: You’re booked solid from word-of-mouth, until suddenly you’re not. The competition has fancier websites, and you’re wondering why your 20 years of expertise doesn’t show up on Google.

That’s where I come in.

I built Pineview Digital for Maine business owners who are too modest to brag about themselves but too skilled to stay Maine’s best-kept secret. We figure out why your website isn’t bringing in customers, why the wrong clients keep finding you, and how to position you as the obvious choice—not the cheapest option.

This isn’t corporate marketing-speak. It’s practical solutions for seasonal businesses, straightforward pricing for people who don’t like to be nickel & dimed, and clear explanations for folks who’d rather be working than learning about SEO.

If you’ve been in business 4+ years, you’re damn good at what you do, and you’re tired of watching less-qualified competitors get all the calls—let’s talk.

Pineview Digital is dedicated to helping small business owners establish systems and marketing that help bring in leads and increase monthly revenue.

© Pineview Digital 2026