UTM Generator

What is a UTM?

UTM parameters are tags you add to your URLs to track where your traffic comes from. When someone clicks your link, Google Analytics (or other tools) can tell you exactly which social post, email, or ad brought them to your site.

Example: Instead of guessing which Facebook post brought in the most clients, you’ll know the Facebook post about “winter specials” brought you 12 leads.

UTM Builder

The page you're sending people to

Where's the traffic coming from? (facebook, google, newsletter, instagram)

What type of link? (social, email, cpc, organic)

What's this campaign called? (winter-specials, spring-promo, new-service-launch)

For paid ads: what keywords are you targeting?

For A/B testing: which version of the ad? (red-button vs blue-button)

Your tracking URL:

Test Link 🔗

Quick Reference Guide

Common Sources:

facebook, instagram, google, newsletter, twitter, linkedin

Common Mediums:

social, email, cpc (paid ads), organic, referral, display

Campaign Name Examples:

spring-sale-2024, new-service-launch, holiday-promotion, open-house

Pro tip: Use lowercase and hyphens (no spaces) for consistency. This makes your tracking data easier to read in Google Analytics.